Strategic consultancy
Established in 2005, we help branded businesses develop game-changing category strategies and increase sales capability & productivity

Stronger Category Strategies
Effective category strategies start by identifying consumption opportunities.
This enables brands to focus on propensity for growth, rather than simply pushing sales.
Our category strategy funnel approach is a proven process to help teams quickly identify tangible opportunities for their business and customers.

Smarter Sales Training
Our training focuses on Account development, not just account management.
We train sales teams to critique and subsequently strengthen their value propositions.
Understanding how to think and act more effectively provides sales teams with a competitive advantage.

Presentation training
Everyone's time is precious, so every presentation should be engaging, concise and compelling.
Engaging presentations, delivered confidently, can make a measurable difference.
Our training courses will enable your team to learn the tools and skills to prepare and deliver highly impactful presentations every time.
Blog posts
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Sales Ideas: Edward de Bono Techniques
Creative thinking is an art form, but it is also a skill that can be taught and we believe it's a core skill that every sales manager would benefit from,...
Sales Ideas: Edward de Bono Techniques
Creative thinking is an art form, but it is also a skill that can be taught and we believe it's a core skill that every sales manager would benefit from,...
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Guide: Consultancy vs. Training
At Dynamic Reasoning we offer consultancy and training so let's explore the differences between consultancy and training to help you make an informed decision and choose the best option to...
Guide: Consultancy vs. Training
At Dynamic Reasoning we offer consultancy and training so let's explore the differences between consultancy and training to help you make an informed decision and choose the best option to...
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Writing by hand helps us to be more effective
How often do you write down your thoughts, ideas, plans or notes after a meeting? Increasingly the answer is rarely .. Because for many people it makes more sense to...
Writing by hand helps us to be more effective
How often do you write down your thoughts, ideas, plans or notes after a meeting? Increasingly the answer is rarely .. Because for many people it makes more sense to...