Category Strategy


What we offer


From our personal experience working with and selling to retailers, alongside our independent buyer surveys we understand what buyers are looking for, evidence of incremental category growth




We can help your business and sales team to map out a strategy to grow your sales whilst growing the category, therefore working in partnership with retailers and moving the conversation towards mutually beneficial growth and away from discussions on price


Why Dynamic Reasoning


We apply our unique approach of Possibility Analysis to focus on existing propensity to increase consumption and therefore purchase, developing a sustainable strategy rather than one that’s heavily reliant on pushing products into the shoppers’ basket

We have a tried and tested, efficient Category Management process that can quickly take you from Opportunity identification to creating a compelling Vision and developing a commercially strong Category Strategy

Offices: Aldgate tower, 4th floor, 2 Leman street, London E1 8FA