Commercial Insight


What does Dynamic Reasoning actually mean/ deliver?


  • Looking at shopper data from different perspective
  • Using shopper data to develop hypotheses on consumption
  • Identifying trends (positive opportunities as well as areas to address)
  • Selecting appropriate benchmark to set targets



  • Highlighting Potential, Quantifying size of opportunity


  • Developing category strategy and motivating vision for growth


  • Using evidence to articulate compelling sales arguments


  • There are three aspects to Commercial Insight that will lead to improved results:




Offices: Aldgate tower, 4th floor, 2 Leman street, London E1 8FA