Commercial Insight

 

What does Dynamic Reasoning actually mean/ deliver?

 

  • Looking at shopper data from different perspective
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  • Using shopper data to develop hypotheses on consumption
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  • Identifying trends (positive opportunities as well as areas to address)
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  • Selecting appropriate benchmark to set targets

 

 

  • Highlighting Potential, Quantifying size of opportunity

 

  • Developing category strategy and motivating vision for growth

 

  • Using evidence to articulate compelling sales arguments

 

  • There are three aspects to Commercial Insight that will lead to improved results:

 

 

 

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