Shopper Insight:


Building Shopper Understanding

We can help you to increase your understanding of current and target shopper behaviour to unlock opportunities and realise a step-change in growth


What we offer


Our unique approach to commercial data analysis helps you to make the most of shopper data in a cost effective way




Commercially relevant shopper insights that will drive marketing, promotional and customer activity to positively influence your target shoppers’ behaviour

Why Dynamic Reasoning


We believe that less is more effective when it comes to data analysis. No-one wants to be swamped by data, it’s the actionable insights that count. Plus, your competitors may well have access to the same information so your competitive advantage lies in the way you analyse the data, identifying propensity & potential, developing solutions to any issues & unlocking commercially viable opportunities for growth.


Examples of Shopper Insight in practice


We have been working with clients such as Natural Balance Foods since 2008, helping them to identify product and promotional strategies to drive incremental category growth.

Todays Market Challenge:

Big Data is useful but confusing at the same time

Dynamic Reasoning: Approach to data analysis

that identifies new opportunities

Offices: Aldgate tower, 4th floor, 2 Leman street, London E1 8FA