Since 2005 we have successfully helped a broad range of Food & Drink businesses transform their ideas into compelling, commercially tangible propositions, driving £sales as a result.

Category Strategy

What we offer

From our personal experience working with and selling to retailers, alongside our independent buyer surveys we understand what buyers are looking for, evidence of incremental category growth


We can help your business and sales team to map out a strategy to grow your sales whilst growing the category, therefore working in partnership with retailers and moving the conversation towards mutually beneficial growth and away from discussions on price

Why Dynamic Reasoning

We apply our unique approach of Possibility Analysis to focus on existing propensity to increase consumption and therefore purchase, developing a sustainable strategy rather than one that’s heavily reliant on pushing products into the shoppers’ basket

We have a tried and tested, efficient Category Management process that can quickly take you from Opportunity identification to creating a compelling Vision and developing a commercially strong Category Strategy

For more information or if you’d like to arrange a follow-up call then please click here to email us

Offices: Aldgate tower, 4th floor, 2 Leman street, London E1 8FA