Since 2005 we have successfully helped a broad range of Food & Drink businesses transform their ideas into compelling, commercially tangible propositions, driving £sales as a result.

Commercial Insight

What does Dynamic Reasoning actually mean/ deliver?

  • Looking at shopper data from different perspective
  • Using shopper data to develop hypotheses on consumption
  • Identifying trends (positive opportunities as well as areas to address)
  • Selecting appropriate benchmark to set targets
  • Highlighting Potential, Quantifying size of opportunity
  • Developing category strategy and motivating vision for growth
  • Using evidence to articulate compelling sales arguments
  • There are three aspects to Commercial Insight that will lead to improved results
Market Knowledge > Shopper Insight > Retailer Insight

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