Since 2005 we have successfully helped a broad range of Food & Drink businesses transform their ideas into compelling, commercially tangible propositions, driving £sales as a result.

Market Knowledge:

Successfully Entering the UK Market With over 20 years experience in FMCG we know what it takes to enter and succeed in the UK grocery market.

What We Offer (Benefits to our Approach)

Unique insight into what retail buyers are looking for and a cost effective, quick approach to research the market, evaluate, quantify and then prioritise opportunities.


Profitable & Sustainable Route to Market strategy that enables you to get it right first time.

Why Dynamic Reasoning

Our team of consultants have strong FMCG backgrounds and have personally sold to buyers across all channels. In the last 10 years we have been actively involved in our clients’ retail discussions so we have current experience and can share latest examples of best practice as well as pitfalls to avoid. We have close relationships with major data providers such as Kantar & Nielsen which enables us to keep on top of latest trends and market dynamics.

Examples of Market Entry Projects

Helping SMEs to understand buyers’ expectations and develop appropriate commercial propositions, clients have included Sud de France, Hampshire Fare and Produced in Kent. Helping Multinationals to expand beyond their core market into the UK, projects have included clients from R.O.I. (e.g. Glanbia) and N.I. (e.g. Genesis Crafty).

For more information or if you’d like to arrange a follow-up call then please click here to email us

Offices: Aldgate tower, 4th floor, 2 Leman street, London E1 8FA