Strategic FMCG consultancy
Stronger Category Strategies
Our category consultancy is cost effective, creative and commercial.
What makes us different?
We strengthen.
We optimise.
We deliver.
Smarter Sales Training
Our training focuses on consultative selling for Account development .
We train sales teams to
Think and act more effectively
Critique and strengthen their value propositions.
Presentation training
Engaging presentations, delivered confidently, can make a measurable difference.
Our training courses teach the tools and skills to prepare and deliver highly impactful presentations every time.
Ideas and inspiration from our blogs
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Emerging categories: Functional and Wellness dr...
The functional and wellness drinks category is at a critical tipping point. What started as niche brands is now reshaping the soft drinks landscape. But there's a problem: 3 out...
Emerging categories: Functional and Wellness dr...
The functional and wellness drinks category is at a critical tipping point. What started as niche brands is now reshaping the soft drinks landscape. But there's a problem: 3 out...
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Ideas behind compelling category visions
Compelling category visions paint a picture of potential that appears viable yet aspirational = a tricky combination to achieve. So we looked at some examples to provide idea start-points.
Ideas behind compelling category visions
Compelling category visions paint a picture of potential that appears viable yet aspirational = a tricky combination to achieve. So we looked at some examples to provide idea start-points.
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Actions always speak louder than words in sales
This Walkers crisps case study shows the benefits of walking the talk, i.e. aligning a strategic goal through the organisation and bringing the strategy to life.
Actions always speak louder than words in sales
This Walkers crisps case study shows the benefits of walking the talk, i.e. aligning a strategic goal through the organisation and bringing the strategy to life.
